Principles of Marketing CLEP Test Description
The Principles of Marketing CLEP test covers the same material that you be taught in a one semester college level course in marketing in a 101 level. There are many different types and aspects of marketing, but what you will be tested on with this CLEP test is how marketing exists and impacts society and how it works within a company.
The Marketing CLEP test covers a lot of terminology and vocabulary based on this subject area. Memorization is a helpful technique as this will be the majority of the exam. You will also be tested on marketing mix, demographics, ethics, market research all have a place on this test. Ethics, international marketing, branding, pricing policies, marketing online and non-profit marketing.
CLEP Credits: 3
CLEP Difficulty: 2
Number of Questions on the CLEP Test: 100
ACE Recommended Passing Score: 50
CLEP Subject Areas Covered:
8-13% Role of Marketing in Society
17-24% Role of Marketing in a Firm
22-27% Target Marketing
40-50% Marketing Mix